A new research report from the 2026 KGGTF Youth Internship Program examines how the Republic of Korea achieved sustained citizen behavioral change in support of green growth policies.
Through case studies on the Volume-Based Waste Fee system, waste facility siting, and Seoul’s Namsan tunnel congestion pricing, the report highlights how incentives, reduced barriers, social norms, trust, and effective communication can drive lasting behavioral change. The findings offer practical lessons for policymakers seeking to advance green growth objectives in diverse country contexts. The report was authored by Jiyon Shin, Sungbin Nah, Jooyeon Han, Jisoo Kim, and Jihye Kang.